Working with Certain
The Solution
To better meet their event goals and unique requirements, FinancialForce needed a significantly more flexible solution that allowed them to easily update speakers and sessions, and to accommodate multiple forms based on different attendee type.
Most importantly, any solution FinancialForce employed needed to have a strong, native integration with Marketo so they could eliminate the manual entry required post event. Through Certain’s integrated event solutions, FinancialForce are now empowered with:
- Dynamic fields and forms by attendee type
- In-event attendee check-in and mobile
- Post-event follow-up through a native integration with Marketo