– Paige Robar, Senior Manager, Digital Communications at YWCA Cleveland
The YWCA is one of the oldest and largest women’s organizations in the nation, serving over 2 million women, girls, and their families for more than 160 years.
In March 2021, as part of their dedication to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all, YWCA launched the 21-Day Racial Equity and Social Justice Challenge (now called Stand Against Racism Challenge). The Challenge brought together participants from around the country to take part in a series of actions aimed at building more effective social justice habits.
Hosted by over 30 YWCA branches throughout the United States, the Stand Against Racism Challenge required a technology solution that could facilitate the ongoing activities and engagement that made up the series of daily challenges.
YWCA needed a partner who could help create and manage registrations and activities for each participating location in order to effectively promote and track the different actions taken by participants. Additionally, they needed a solution that would allow their community of participants around the country to interact and engage with each other.
Working with Certain, YWCA leveraged a number of features within the digital session catalog and Touchpoint engagement app to manage registrations and facilitate participation.
To facilitate the large number of YWCA branches participating in the challenge, each branch was able to work from Certain’s event templates, while still having the ability to customize content for each individual location. This allowed participating branches to successfully and quickly engage. Each branch had its own individual engagement app and registration site, while maintaining cohesive branding, look and feel across all YCWA locations.
Using Touchpoint, the YWCA successfully engaged participants through a variety of features, including:
With more than 20,000 participants successfully registered and logged into the 21-Day Stand Against Racism Challenge site, not only did the YWCA extend and connect their network of participants – more than 60% of Cleveland participants were new to YWCA – they also exceeded their fundraising goals for the Challenge.
31 Participating YWCAs, representing 48 States
Certain powered more than 20,000 registrations through our dynamic website and registration experience.
83% of YWCA Cleveland participants engaging with the app and 60% nationwide
The YWCA Cleveland branch saw an 65% increase in participation between 2020 and 2021.
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Global Technology Manager at Rockwell Automation
“Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.”
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