“The Certain team was instrumental in being able to deliver this anti-racism tool to communities across the U.S. They were a true partner at every step of the development and execution of the Challenge, and empowered even smaller YWCAs with limited staffing to take on a technically complex project.”
– Paige Robar, Senior Manager, Digital Communications at YWCA Cleveland
21-Day Racial Equity and Social Justice Challenge
YWCA is one of the oldest and largest women’s organizations in the nation, serving over 2 million women, girls, and their families for more than 160 years.
In March 2021, as part of their dedication to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all, YWCA launched the 21-Day Racial Equity and Social Justice Challenge. The Challenge brought together participants from around the country to take part in a series of actions aimed building more effective social justice habits.
Hosted by over 30 YWCA branches throughout the United States, the 21-Day Racial Equity and Social Justice Challenge required a technology solution that could facilitate the ongoing activities and engagement that made up the series of daily challenges.
YWCA needed a partner who could help create and manage registrations and activities for each participating location in order to effectively promote and track the different actions taken by participants. Additionally, they needed a solution that would allow their community of participants around the country to interact and engage with each other.
Working with Certain, YWCA leveraged a number of features within the Digital Hub and Touchpoint engagement app to manage registrations and facilitate participation.
To facilitate the large number of YWCA branches participating in the challenge, each branch was able to work from Certain’s event templates, while still having the ability to customize content for each individual location. This allowed participating branches to successfully and quickly engage. Each branch had its own individual engagement app and registration site, while maintaining cohesive branding, look and feel across all YCWA locations.
Using Touchpoint, the YWCA successfully engaged participants through a variety of features, including:
- A badge game to promote participation
- Ongoing surveys
- Direct links to content including videos, podcasts, articles and more
- Ongoing discussion boards that allowed participants to interact with one another
YWCA saw an incredible amount of engagement using Touchpoint, reporting over 40,000 Challenge tasks completed, 60% of participants logging into the Challenge website nationally, and 83% of registered participants engaging with the app for the YWCA Cleveland’s location alone.
With more than 20,000 participants successfully registered and logged into the 21-Day Challenge site, not only did the YWCA extend and connect their network of participants – more than 60% of Cleveland participants were new to YWCA – they also exceeded their fundraising goals for the Challenge.
31 Participating YWCAs, representing 48 States
+20K Participants Nationwide
Certain powered more than 20,000 registrations through our dynamic website and registration experience.
83% of YWCA Cleveland participants engaging with the app and 60% nationwide
65% Increase in Participants
The YWCA Cleveland branch saw an 65% increase in participation between 2020 and 2021.
Please visit the YWCA to learn more about the 21-Day Racial Equity and Social Justice Challenge.
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