San Francisco, CA — March 30, 2020 —The COVID-19 pandemic is having a significant impact on people, companies and industries across the board. One area we’ve seen especially impacted is in-person events and gatherings – from the largest conferences to smaller-scale business meetings. At Certain, it’s our goal to help businesses cope with this tumultuous time, and support them in making the move to digital events if that’s what they’re hoping to do.
That’s why we’re excited to announce that Certain has partnered with ON24, the marketing technology leader helping enterprises deliver live and always-on digital experiences such as webinars, multimedia content hubs, and virtual events. Over the past few weeks, we’ve also seen incredible examples of individuals and businesses coming together to help companies find a way forward through this uncertain time. With this partnership we aim to join that effort.
“We’re grateful to have a forward-thinking partner like ON24 that will allow us to give companies the opportunity to still engage their core audiences, follow through on the business objectives they originally set out to achieve, and share their stories with others.”
— Peter Micciche, CEO of Certain
In partnership with ON24, Certain now has a solution for companies who are looking to migrate their in-person events to virtual or digital options, and we want those businesses to know we are here to support them. As the leader in event automation solutions focused on driving measurable results for marketers, Certain offers customers a scalable solution to personalize the attendee experience across thousands of events – from small webinar and field events to the largest conferences.
“During times like these, it’s more important than ever to keep people connected,“ said Peter Micciche, CEO at Certain. “We’re grateful to have a forward-thinking partner like ON24 that will allow us to give companies the opportunity to still engage their core audiences, follow through on the business objectives they originally set out to achieve, and share their stories with others.”
Certain delivers buying signals and attendee interest in real-time to marketers. As companies convert their event programs to webinars, digital venues, on-demand content and complete virtual event experiences, marketers and event professionals now have a robust enterprise platform to maximize their digital program. Certain and ON24 offer customers a unified, branded and scalable attendee experience from the entire event planning, registration and execution cycle. The combined solution allows event marketers and planners to capture insights and buying signals from digital attendees and share across the enterprise technology stack to drive revenue and customer success.
“Now more than ever, marketers need to scale their digital experiences and gain valuable insights about prospects so they can drive true bottom-line growth.”
— Lou Pelosi, VP of Business Development & Partnerships, ON24
“We look forward to serving Certain customers and delivering business and marketing continuity to them during these unprecedented times,” says Lou Pelosi, VP of Business Development & Partnerships, ON24. “Now more than ever, marketers need to scale their digital experiences and gain valuable insights about prospects so they can drive true bottom-line growth.”
Through the partnership with ON24, Certain customers will now be able to create and share engaging, interactive digital experiences that combine audience interactivity and insights in real-time. This is our first step in creating new ways to support our customers through these tumultuous times, and we’re excited to share more.
To learn more about ON24, visit their website.
Certain is the leading enterprise event automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights to improve sales and marketing results. Certain partners with hundreds of companies across tens of thousands of global events to help drive measurable business results from their events. Visit www.certain.com for more information.
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