Certain launches Certain Oracle® Eloqua Edition with EventStream™, the first event automation platform allowing complete, bi-directional integration and real-time marketing from an application within Oracle Eloqua. “The real value with Certain EventStream is in delivering a better customer experience, as our marketers now have instant access to behavioral insights to have tailored conversations with our prospects straight away, not days after an event has passed when conversion is less likely. It provides us with incredible agility that will further our competitive advantage, and ultimately help us continue to convert more customers,” said Helena Lewis, Senior Group Manager, Marketing Operations and Technology at National Instruments. Certain EventStream saves marketing teams hours of time in manual data entry across each event, and allows teams to scale their programs globally. Learn more!
