Where’s Your Event ROI?
According to a recent State of B2B Event Marketing study, 80% of marketers say lead generation is the #1 goal of event marketing. But, fewer than half of marketers report having any kind of ROI metric in place to confirm these goals are being met.
When we fail to capture data from events, they remain hard to measure, success remains largely anecdotal, we miss out on opportunities to convert attendees to customers on the spot, and what happens at the event, stays at the event!
This infographic explains how you can leverage event management software to generate more revenue from events and to deliver credit ROI to your organization. Check it out here and use the embed code below to share this on your own website or blog.