Whitepapers & Guides
The Event Marketing Playbook: ABM Strategy
While ABM touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role.
Within this playbook, we cover the various ways to ensure your events are optimized for your ABM program, including:
- Keeping your sales & marketing teams aligned
- Using intent signals to personalize the experience
- Incorporating partners into your event strategy
Plus tips for various event types, teams and more!