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Customer success stories & Event Automation resources

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ABM Stories From the Field (2)


ABM is a Team Sport: Stories From the Field

You’ve seen the headlines. You’ve read the success stories. You know Account-Based Marketing (ABM) is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization?

Join Certain, Brightcove, and Demandbase as we share real-world stories from two ABM pros, including:

  • Their ABM campaign ideation, collaboration and measurement strategies
  • How they leveraged different teams to execute successful campaigns
  • Best practices for running integrated ABM campaigns

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