Why Certain Event Automation?
Create a clear and seamless lead flow from your events
Certain’s end-to-end Event Automation platform and native integrations allow you to automate the capture and flow of data from your events so you can execute real-time marketing actions and campaigns.
The event solution your marketing automation is begging for
Data you capture pre-, during- and post- event will be synced in real-time to your marketing automation system. Trigger personalized offers to your attendees based on how they engage with you during an event.
- Bi-directional and native integrations, not just connectors
- Capture attendee activity data (session interest and attendance, demo views, meetings with sales)
- Based on attendee engagement, send personalized post-event offers through dynamic campaigns
Enhance your lead scoring with interest-based activity
Leverage Certain to capture more interest-based activity data from your events so you can improve your lead scoring and provide actionable insights to sales and marketing.
- Use registration questions and session participation to gauge interests
- See how attendees answered in-event surveys and polls
- Understand who attendees met with and incorporate into the lead score
Accelerate your sales cycle
Pre-build and replicate dynamic campaigns that trigger personalized follow-up based on how your attendee engaged with you
Built for scale
Certain’s enterprise capabilities allow you to manage events of all types and complexities
Keep up to date on attendee registration details. Build custom reports and gain a clear view of the ROI from your events
Increase team productivity
With pre-built event registration form and website templates, your team can focus on what matters: delivering a higher ROI from your events
Feed data you collect pre, during and post event into your marketing automation and CRM systems. Enhance lead scoring and personalize outreach to your attendees.
The power of Certain’s platform completely within Oracle Eloqua. Manage all of your events and event campaigns in one place.
Automate all of your global events, no matter what size or how complex. All from one end-to-end Event Automation platform.